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SOUTH LONDON TRADES
Roofers· South London

What is the cheapest time of year to get a new roof?

No month is reliably cheaper. The claim that winter saves 15 to 30% comes from roofing companies' own marketing, and no independent cost guide publishes any seasonal adjustment at all. What is real outside spring and summer is shorter lead times and more room to negotiate, offset by short days, weather delays and extra scaffold hire.

There is no cheap season for re-roofing in the UK. The winter discount is one of the most repeated claims in roofing content and it does not survive a look at where it comes from.

Where the winter discount figure comes from

Every source making the claim is a roofing contractor's blog or a lead-generation site, and none of them cites a dataset, a survey or an index. The figures also disagree with each other: 15 to 30% on one page, 20 to 30% on another, 10 to 20% on a third. Numbers that move around like that between sources are numbers nobody measured.

There is also an obvious reason for the claim to exist. It is written by firms who want work booked in their quiet months, and it appears on the pages where they are selling.

No cost guide treats season as a factor

Checkatrade sets out what moves a roofing price: the complexity of the roof, the length of the job, the materials, and the region you are in. Season is not on the list. Neither Checkatrade nor Which? publishes any seasonal adjustment to a roofing figure, which is the reason no page can point you at one.

That absence is worth more than it looks. These publishers price roofing by the square metre, by the linear metre and by the week of scaffold hire. If the month of the year moved the number, it would be in the tables.

Roofers were not idle last winter

The premise underneath the claim is that roofers sit around in January and will discount to fill the diary. Official output data says otherwise: private housing repair and maintenance grew 4.1% in the first quarter of 2026 against the last quarter of 2025. That is the sector the work sits in, and it was expanding through the winter, not contracting.

It also runs into the labour market. The FMB's State of Trade survey found 32% of firms unable to recruit roofers with the necessary skills, up from 21% in the last quarter of 2024. A trade that cannot fill its vacancies is not a trade competing on price in the off-season.

Winter carries costs that run the other way

Short daylight, rain and frost stretch a job across more days than the same work needs in June, and both the labour and the scaffold hire are billed for that time. An extra scaffold period adds roughly 10% each time it is needed, which is enough to swallow a modest discount on its own.

Some materials will not cure properly in cold or wet conditions, which matters for anything torched, bonded or bedded, and there are warranty implications where a manufacturer's installation conditions are not met. A roofer who is honest about this will tell you a bad forecast means waiting.

What is true about timing

Lead times are shorter outside spring and summer. If you want work done in six weeks rather than four months, an autumn or winter enquiry is far more likely to get it, and a roofer with gaps in the diary has more reason to talk about price than one booked to July.

That is a scheduling advantage and a negotiating position rather than a published discount, and it is the honest version of the claim. It is also worth far less than getting three comparable quotes on identical scope, which will move your price more than any month of the year.

The timing decision that costs money

Waiting is the expensive choice. Checkatrade's repair figures, which exclude VAT and access equipment, put a small early fix at £170 to £400. The same defect left across two winters becomes wet timber, rotted battens and failed underlay, at £500 to £1,500 or more.

The month on the contract matters far less than the state of the roof when you sign it.

Sources

Last updated 18 July 2026

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